Seebo Case Study

Plastics Giant Keter Sparks Innovation via Rapid IoT Prototyping with Seebo

About Keter Plastic

Keter Plastic is a leading manufacturer of home and outdoor storage solutions with distribution to 25,000 retail outlets around the world. Offering a full line of recyclable products with advanced technology, the company is constantly delivering creative solutions across divers industries.

Industry: home, outdoor storage solutions

Headquarters: Herzliya

Website: www.keter.com


The Seebo platform enabled our team to strategically plan and test IoT development. In less than three months, we prototyped our smart product concept and had a model in-hand to map IoT integration across multiple products.

– Shimrit Weiss, Product Manager at Keter


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The Story

  • Keter is an international leader in plastic furniture, storage, and organization solutions with a focus on consumer-driven innovation.
  • With emerging markets increasingly requiring plastics to meet the rising global demand,  Keter Plastic understood the need to set the brand apart with innovative solutions that would transform existing products and advance their brand leadership. 

The Opportunity

  • In order to asses how IoT development can generate tangible business benefits for the company, Keter wanted to research smart features for existing products, rapidly test feasibility of a product concept, explore IoT integration options, and collect consumer feedback.

The Solution

Prototyping Smart Products with the Seebo Innovation Platform

  • The Keter team used the Seebo platform to get inspired by the expansive range of smart features available for their existing products.
  • In a matter of weeks, Keter visually ideated and specified a smart product concept on the platform to define its goal and architecture.
  • The platform tools allowed Keter to easily assess the financial and technical feasibility of their concept.
  • The Keter team identified trusted suppliers for bringing their concept to life.
  • Keter ordered and received two IoT prototypes to meet their targets: one with the hardware and app to test a specific children’s product, and the second contained configurable, multiple features to test IoT integration across products.

“The Seebo platform enabled our team to strategically plan and test IoT development. In less than three months, we prototyped our smart product concept and had a model in-hand to map IoT integration across multiple products.

This not only reduced risks and cut time, but accelerated our goals for delivering industry innovation.”

–  Shimrit Weiss, Product Manager at Keter

A Clear Roadmap for Driving Innovation

  • With smart product prototypes in hand, the Keter team was able to collect valuable feedback from customers at trade shows, consumer focus groups, and employees within the organization
  • The end result: Through the Seebo platform, the company has a clear roadmap for how to transform existing products with smart capabilities, and the tools needed to effectively deliver innovation to market.